Performance
in cycling

Performance
in cycling

⭢ Logo Design.

⭢ Visual Corporate Identity.

⭢ Website Design & Building.

Shades of the

Echelon

Echelon

Click through the taps to read more about what we did!

For Performance in Cycling, I created a logo that reflects both the dynamic nature of the sport and the personal drive of its founder. The design is clean and modern, with subtle elements that hint at speed and progress — perfectly matching the company’s focus on cycling performance.

Building on the logo, I developed a vibrant visual corporate identity for Performance in Cycling — using bright, energetic colors that capture the spirit of speed and motivation. The identity is bold and uplifting, designed to bring energy to everything from digital content to print materials. 

Currently we’re working on building a clean, fast, and user-friendly website for Performance in Cycling. The goal is to create a platform that reflects the brand’s energy and professionalism — easy to navigate, responsive, and ready to grow with the business.

Though still in progress, the site is shaping up to be a strong digital home that delivers everything (potential) customers need.